How to Build a MarTech Stack from Scratch
The Marketing Process A martech stack is the amalgamation of the following marketing tools and platforms: Content management Marketing automation Customer relationship management (CRM) Web Analytics Digital advertising And much more. Prerequisites: Google Analytics with Tag Manager [1,2], Hubspot's free CRM platfrom [3], e-commerce platfrom Shopify [4], and the Wordpress website builder with SEO premium features [5] . DAM Metrics Here are 5 different key performance indicators (KPIs) for measuring user adoption for Digital Asset Management (DAM) success [6]: Number of Downloads Number of Uploads Login Frequency Asset Requests Web Traffic Customer Lifetime Value Customer lifetime value (CLV) is the total worth to a business of a customer over the whole period of their relationship . It's an important metric as it costs less to keep existing customers than it does to acquire new ones, so increasing the value of your existing customers is a great way to drive growth [7]. C